The Monegasque
Joe Foster

Contributor
Joe Foster is a co-founder of Reebok. He drove its global rise, surpassing Adidas and Nike. His innovative designs and strategic partnerships made Reebok a sportswear icon. Residing in Tenerife, Joe, author of Shoemaker, inspires as Reebok’s ambassador and Chairman of LetsLocalise.
THINKING OUTSIDE THE Shoe BOX

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Thinking Outside The Shoe Box

Jeff and Joe Foster founded Reebok running shoes in 1958. The industry wasn’t entirely new to the brothers in Bolton, England. Their grandfather’s company, J.W. Foster & Sons, had been in the business...

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