The Monegasque
Joe Foster

Contributor
Joe Foster is a co-founder of Reebok. He drove its global rise, surpassing Adidas and Nike. His innovative designs and strategic partnerships made Reebok a sportswear icon. Residing in Tenerife, Joe, author of Shoemaker, inspires as Reebok’s ambassador and Chairman of LetsLocalise. Joe Foster is a Contributor to The Monegasque™.
THE SHOE MAKER

SIGNALS

The Shoe Maker

IT WAS A LONG JOURNEY from founding Reebok in 1958 to becoming the number one global sports brand in 1987, outselling Nike as the most popular athletic shoe in the world. Sadly, durin...

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THINKING OUTSIDE THE Shoe BOX

SIGNALS

Thinking Outside The Shoe Box

Jeff and Joe Foster founded Reebok running shoes in 1958. The industry wasn’t entirely new to the brothers in Bolton, England. Their grandfather’s company, J.W. Foster & Sons, had been in the business...

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