The Bowl Of Porridge Just Right
MAGNETISM. EITHER YOU HAVE IT OR YOU DON’T.
Luiz F Costa Macambira, founder of The Monegasque™, definitely has it. “I had Jermaine Jackson on one phone and Adele on the other,” I remember him saying at our first meeting, a job interview back in September 2018 when he was CEO & Publisher of Forbes Monaco. When others say it, it’s brash but with Luiz you want to hear the end of the story. And that’s what places him and his contagious energy in the launch pad for The Monegasque™, a one-of-its-kind magazine for the Monaco community written by a Who’s Who of contributors. There is no template or franchise; it is work in progress. But in a town where reputation is the only currency that counts, and after five years of publishing together, I have confidence in Luiz and his vision. People are going to eat it up.
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