A Monument To Deco Grandeur: Atlas And The Revival Of Parkview Square
In a city that thrives on reinvention, few landmarks embody both architectural conviction and cultural continuity as profoundly as Singapore’s Parkview Square. Completed in 2002, the building was the crowning glory of developer C.S. Hwang, the late chairman of the Chyau Fwu Group - a visionary who sought to bring the grandeur of European Art Deco into the heart of Asia. Today, under the stewardship of the Hwang family, Parkview Square is entering a new chapter - one that retains its ornamental audacity while reimagining its spirit for the 21st century.
At the heart of this transformation lies ATLAS, the grand lobby and bar that has become synonymous with the property’s identity. Rising from the ground floor of Parkview Square in Singapore’s historic Bugis neighbourhood, ATLAS evokes a time when design was a declaration - a celebration of glamour, craftsmanship, and conviviality. With soaring ceilings, bronze reliefs, and a bar that towers like a cathedral of spirits, the space pays homage to the golden era of the 1920s.
Where Americans once tippled discreetly in Prohibition-era speakeasies, Europeans of that same decade embraced revelry in Deco salons - an exuberance ATLAS captures with rare precision. The bar’s beverage program, one of Asia’s most refined, offers elegant European cocktails and a peerless collection of gin, spirits, and champagne sourced from across the world. From morning coffee to late-night libations, guests are invited to linger, converse, and take in the grandeur without affectation.
Yet what distinguishes ATLAS is not merely its aesthetic magnificence, but its hospitality ethos. Conceived by the Hwang family, it was designed to be more than an architectural statement - it is a living room for the city, where elegance and excellence are delivered without pretence. Grand, yes. But never grandiloquent.
In this balance between heritage and hospitality, ATLAS has become a beacon of timeless style - a rare convergence of past and present that speaks to The Monegasque spirit itself: cosmopolitan, cultured, and effortlessly at ease in the company of beauty.
Photo credits: Atlas Instagram
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