Arts

Frame Of Mind

New Artistic Platforms That Collapse Boundaries Between High Art, Pop Culture And Ideology.

Aurelija Bulaukaité
By
Contributor
FRAME OF MIND
THERE WAS A TIME when art existed mainly within the quiet, white walls of galleries - observed, collected, and often distant from the rawness of life itself. For me, that was never enough. Trained in painting and sculpture at the Vilnius Academy of Arts, with a formative chapter at Denmark’s Funen Art Academy, I quickly realized that my true canvas wasn’t confined to traditional materials or spaces. It was found somewhere far messier: in the tangled intersections of digital culture, feminine identity, and performance.

I was born in Vilnius, Lithuania, in 1991, and while my formal education taught me technique, what truly shaped me was the drive to break boundaries - between image and object, self and persona, critique and embodiment. For me, art isn’t something I simply make; it’s something I choose to live. From 2021 to 2023, I created Emerging Influencer, a long-form performance that played out entirely on Instagram. For two years, I became a fictional influencer, navigating the platform’s logic and aesthetics while asking: Who decides what is authentic? What happens when the performance never stops? My Instagram account was a hybrid space - part critique, part character - where identity itself became a performance shaped by likes, filters, and endless scrolls.

This exploration spilled into my paintings. In my first solo show, In My ??? Era, in Vilnius, I embraced the chaotic visual language of digital culture - bold colors, layered textures, memes, and Gen-Z self-expression. The title spoke to identity as something fluid, sometimes absurd, always performed. Later, I showed little Grand spells in Riga, where paintings and sound collided to create a mystical, data-overloaded ritual. That tension between chaos and spirituality fascinates me. I believe there’s beauty in disorder - each fragment, interruption, and impulse reflecting how we live today.

In 2025, I took that fascination further with Underneath, a site-specific show inside a cosmetic surgery clinic in Vilnius. Instead of rejecting beauty culture, I immersed myself in it—physically and conceptually. Having had plastic surgery myself, I brought my personal story into the work not as irony, but as truth. The clinic became a space to explore transformation, agency, and the fragile line between artifice and authenticity. That same year, I embodied a new iteration of Olialia - a bold, glamorous Lithuanian brand from the early 2000s - during Monaco Art Week. Collaborating with Justinas Tomkus, I became the 21st-century “Olialia girl,” blending hyper-femininity with critical awareness. The show wasn’t about mockery but recontextualization - asking who controls glamour and what it means to reclaim it. My engagement with Olialia has grown beyond exhibitions. I helped launch Olialia TV, a digital media platform; Olialia Rosé, a boutique wine brand wrapped in art-inspired packaging; and Olialia Gallery Monaco, linking Baltic art with luxury. Some call these branding; I see them as new artistic platforms that collapse boundaries between high art and pop culture, lifestyle, and ideology.

Still, painting is my anchor. It’s where I return to feel with my hands, to slow down and make sense of the sensory overload. My paintings have traveled internationally - from Vilnius to New York, Seoul, and Riga - and now live in collections across Europe and Asia, including the Lewben Art Foundation in Lithuania. Recognition has followed - twice a finalist for the Young Painter Prize, national stipends, and residencies from Brooklyn to rural Lithuania. These moments of reflection, amid both city noise and countryside quiet, have been essential to my growth.

My Instagram remains an extension of my practice - sometimes ironic, sometimes sincere, always questioning where performance ends and self begins. I want my work to reach beyond art insiders, to anyone navigating the complexities of beauty and identity today. There is no single way to be an artist anymore. For me, that is the point. Because in the end, my art isn’t just what I make. It’s how I choose to live.

IMAGE 1: GIFTED TO BE ADDICTED, 2024, DIGITAL PRINT, 54.7 X 44.5 CM

IMAGE 2: STRETCH BEFORE MAUNJARO, 2025, OIL, ACRYLICS ON CANVAS, 155 X 180 CM

Aurelija Bulaukaité
By
Contributor

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